Telltale Stories


Quarterly stories from inspiring people at the forefront of culture, business & the environment

 




Telltale Stories at WBM, March 2020


Telltale Research is a sponsor of the World Bio Market Conference and will be covering the event in Amsterdam 24-25th March. In among other we will be interviewing leading brands about their initiatives to address their own impact on the environment and how to help consumers make greener choices.

Here is a short interview with the Founder of Telltale Research, Alexandra Clark, by Luke Upton, founder of Bio Market Insights: 5 mins with….Alexandra Clark, Founder of Telltale Research




A recipe to stop funding hate


The popular Netflix documentary ‘The Great Hack’ shone an important light on the powerful role advertising has assumed in the digital age. Beyond selling products and services, it has the power to influence and shape our politics, culture and society, through what it funds and promotes.

In this episode we discuss ethics in advertising with Richard Wilson, co-founder of the successful anti-hate campaign group, Stop Funding Hate, and Harriet Kingaby, co-founder of The Conscious Advertising Network.

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Goodbye 2019, hello 2020!


It’s been a crazy year on the climate front and it’s hard to ignore the crisis really taking hold around the world, from Greenland’s ice melting at an accelerating rate to wildfires burning uncontrollably, first in California and now in Australia.

We try our best to stay positive and play a supportive role in helping businesses become part of the solution through regenerative business plans that generate profit, while taking people and planet into consideration.


Here is a little Christmas message from us and a few inspiring brands that try to make a positive difference through their products and services.

To keep updated with our latest videos, please subscribe to our channel Telltale Stories.




Youth Climate Demonstrations


On 20th September 2019, young people took to the streets all around the world to demonstrate against climate change. We went to the demonstrations here in London to speak with the young demonstrators and share their messages.

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Should the advertising industry take a stand on climate crisis?


In this episode we examine the advertising industry’s current and future role in the climate emergency and ask if they have a moral responsibility to take action.

We interview William Skeaping, XR member and co-editor of ‘This is Not a Drill, an Extinction Rebellion Handbook’, Iain Tait, Creative Executive Director of Wieden and Kennedy London, and the author and SDG Cannes Lions Jury Member, Thomas Kolster.




Shop your way to a better planet


In this episode of Telltale Stories, we attend Pebble Fest, the festival for sustainable brands and their conscious consumers, and  interview, among other; #Lush, #Innocent, #Akala and #RudeHealth.

For a further analysis on what #purpose beyond profit looks like for leading brands and some insights into who #conscious consumers are, please follow the link to our Medium page




Whose responsibility is it to reduce plastic?


In this episode we interview Andrew Thornton, the owner of a Budgen’s Supermarket, and Henry Allen from A Plastic Planet, about their mission to reduce plastic packaging in the supermarket.

For a further analysis on the tensions and opportunities that exist between consumers, brands and supermarkets, follow the link to our Medium article.




Let’s talk about climate breakdown


In late 2018, we decided that climate change was the most pressing topic to discuss for our series and wanted to get to grips with the key facts. Here is our interview with Sustainability Facilitator, Susannah Raffe.

For further information about climate change, please follow the link to our Medium article.