Livoos is an online aggregator of high-end fashion, with a unique proposition that combines luxury fashion with charitable donations.
The company had a promising start, but market research was needed to take the start-up to the next phase and arm the business with as much information and insight on the target audience as possible.
‘Who are Livoos’ customers & how should we engage with them?’
‘Does our proposition appeal to them?’
‘Could we expand out product offer?’
‘How could we optimise our comms and website accordingly?’
We conducted research with HNW individuals, using ethnographic research to get an in-depth insight into the world of luxury and its relation to charity. Our findings were distilled and translated into recommendations that covered concept, product, design and website.
We documented our insights through a combination of a strategy report and detailed audience profiles, which included video and photography.
Finally, delivered several design options in line with the proposition and insights.