Human Insights Brought to Life

values-led consultancy specialising in immersive ethnographic research, cultural insights & brand strategy.

Recent Work

Identifying opportunities for environmentally friendly products

Sustainability / New Product Development

Understanding the challenges & aspirations of youth today

 Social Charity / Youth Empowerment

Evaluation of community-led project tackling environmental inequality

Government / Project Evaluation

User research to improve digital inclusion toolkit website

Government / User research / Digital Exclusion

Latest News

A snapshot of our latest activities, Telltale Stories, and insight reports.

  • Telltale X Digital Inclusion Toolkit

    At Telltale we have carried out a research project for the team behind the Digital Inclusion Toolkit to understand their users, their behaviours and needs in order to optimise the Digital Inclusion Toolkit website.

    ⟵ Click on the image to read more about this project.
  • Telltale X DrupalCon

    Telltale X DrupalCon

    It was awesome to get the opportunity to present our research findings at DrupalCon Europe alongside Will Callaghan on why U.K. councils chose LGD and why they didn’t (yet).

    ⟵ Click on the image to find more information about this project.
  • Telltale X WHO/UNICEF

    We are proud to be supporting WHO and UNICEF with User Research for their Joint Monitoring programme (JMP). JMP supplies country, regional and global estimates of progress on drinking water, sanitation and hygiene. Interested in finding out more about WASH data?

    ⟵ Click on the image to peruse the data using their global heat map.
  • Tony's Chocolonely x Telltale Stories

    Ynzo van Zanten from the pioneering chocolate producer, Tony’s Chocolonely enlightens us about the endemic issues with forced child labour in the cocoa industry in West Africa, and the company’s mission to do things differently. A truly inspiring story of how business can be a force for good! 🍫 Listen to the interview on our Telltale Stories page, iTunes or Spotify.
  • Conscious Consumer Research

    At Telltale Research we have carried out quantitative and qualitative research that brings to life the Conscious Consumer in a video and a report. To watch the video and download the free report, head over to Resources (or click on the image).
  • Karma Cola x Telltale Stories

    Simon Coley, Co-Founder of Karma Drinks, joined us from New Zealand to discuss the what it means to have an ethical brand, what the key challenges are, what advice he would give to other companies that consider becoming more ethical. Listen to the interview on our Telltale Stories page, iTunes or Spotify.


At Telltale we combine deep human insight and visual storytelling to deliver compelling narratives that help our clients solve complex problems strategically.


Human Insight

  • We treat research participants as humans not as test subjects -we listen and try to understand their individual personalities, habits, opinions and experiences by the use of exploratory methods, psychology and empathy.

    Social and physical environments play a huge role in understanding behaviour in any given situation. To put what people say into context, we use ethnographic observations.

    Behaviour does not exist in a vacuum and neither do our insights. In the analysis of our primary research, we consider sociological theories, as well as relevant socio-cultural, economic and political trends.


Visual Storytelling

  • We live in an increasingly visually communicative world. Visual communication is simply more fun, engaging and an easy way for the brain to digest information.

    So why not communicate research findings in an effective and engaging way that is easy to share with stakeholders both internally and externally?

    Along with a strategic report, we use photography and edited video footage to share the true narrative that emerges from the research to convey the findings.


Strategic Consulting

  • Telltale Research is a multi-disciplinary collective that forms part of a network of 450 researchers worldwide.  

    We work closely with our clients to understand the context in which the deliverables need to perform and assemble specialists on a project by project basis to tailor the best thinking for every challenge.

    Our deliverables combine human insight with business acumen, which enable our clients to move forward strategically and with confidence.


The Telltale Collective

We are a multi-disciplinary collective of senior consultants, who are passionate about using our experience and skills to improve social and environmental causes.

  • Alex is the founder of Telltale Research. She is a highly experienced and trusted Consultant who has carried out national and international research projects for some of the world’s biggest brands, governmental institutions and well-known charities.

    She specialises in ethnographic research and uses her empathetic nature to deliver deep human and cultural insights. She combines this with creative problem solving and sharp strategic thinking.

    Alexandra has a BA in Social Anthropology and Spanish. She is fluent in Danish, English and Spanish.

  • Antonio has 15 years of experience in the area of migration, social and inclusive economy and organisation development.

    He is specialised in evaluating organisations and public institutions’ performances and in supporting them to maximise the social impact and sustainability of their actions.

    Antonio is also a documentary photographer, who is keen to tell stories from a visual perspective.

    Antonio has a MA at LUISS on Rule of Law, Democracy and Human Rights. He is fluent in Italian, English and French.

  • Line specialises in digital, strategic and visual communication, brand strategy, visual storytelling and sustainable communication.

    She is passionate about using communication, brand strategies and creative thinking to improve social and environmental causes.

    Line has a MSc in Communication from Copenhagen Business School, where she specialised in communication in relation to sustainability, societal challenges and ethics. She is from Denmark, fluent in Danish, and currently living in London.

  • Pinny Grylls is an award-winning documentary and commercials director, and a visual ethnographer. 

    She launched her career in 2008 with award winning short documentary ‘Peter and Ben’. She has since directed documentaries for Channel 4 and the BBC, and commercials for British Gas, The Health Foundation, Dove and Aldi. Over the last decade she has worked extensively as a video ethnographer for both for Ipsos Mori and for Policy Lab at The Cabinet Office.

    Pinny has a BA in Archeology and Anthropology from Oxford University, and an MA in Fine Art from Brighton University.

  • Ben has 8 years’ experience in qualitative research, and has consulted a diverse range of brands from  Netflix, Nike and Durex to BBC Radio 1’s Hackney Academy.

    Ben and has worked at the advertising agency McCann Erickson and MTM London. In his spare time he volunteers at Switchboard, a helpline which offers support and advice for LGBT young people.

    Ben has a BA in Classics & English from Oxford University.

  • With Japanese roots, a british upbringing and a home in Germany, Kayo works internationally with B2B and B2C clients who need support on market research and UX research and design.

    She is passionate about research based design and continues to work across a broad range of industries.

    Kayo has a Bsc in Geography at King’s College London and a diploma in UX / UI Design from Cal Arts.

  • Aranxa works on all of our visual output and is a source of creative thinking.

    She is dedicated to everything from graphic design, branding & web design, to product photography, video filming & editing. She is currently developing her travel photography with her newly acquired drone: https://www.instagram.com/aranxaesteve/

    Aranxa has an MA in Graphic Design, and BA in Industrial Design.

  • Zuzanna is our go-to person for audio-visual content and capturing beautiful footage on location. She is also co-producing our vlog series, Telltale Stories.

    She is interested in social sciences, psychology and digital media and loves travelling, connecting with people, capturing their stories and understanding their point of view: https://www.zuzannaj.com/

    Zuzanna Jakubczak, Video Producer, MSc HR Management and Organisational Analysis



  • “Alexandra and her team are a joy to work with.  Nothing is too much trouble, and their working style is very collaborative and flexible. Our project was completed on time and on budget.  Their deliverables are to a very high standard and the findings are being used across the organisation from fundraising to operations. Appointing Telltale was a good decision and we will no doubt work with them again.”
    Richard Todman, Strategic Change Manager,
    The Prince’s Trust

  • “Through rigorous secondary and primary research, we uncovered many interesting key insights. We also had the opportunity to try digital ethnography, which enabled us to get a closer feel for our respondents’ lives through videos, photos and online discussions. We wouldn’t have been able to succeed with the research without Telltale and really appreciated the cooperation.
    Above all, I love their honest heart and positive minds. That’s why they can think positively about a sustainable society. I would definitely like to collaborate with Telltale again!”
    Hitomi Kibi,
    Panasonic Design London

  • “Alexandra combines a depth of strategic understanding – aquired from many years of her own project leadership – with a practical “can-do” attitude that is essential in international work. I particularly admire her appreciation of cultural nuance and sensitivity when it comes to operating cross-culturally.
    Alexandra has been an exceptional business partner, and I look forward to teaming up again to challenge more of her skills and thinking.”
    David Hopper,

    h2 partners

  • “The initial design, structure and content for the Digital Inclusion Toolkit was based on the insights and experience of the project team members. For the next phase of development for the Toolkit we knew that we needed additional insight based on robust User Research. We commissioned Telltale Research to carry out that work and they delivered their findings quickly and effectively based on detailed qualitative and quantitative research. Throughout the process Telltale worked closely with the project team to ensure that their results would directly inform our decisions on the strategic design and development of the Toolkit.”
    Jason Tutin,
    Leading the 100% Digital Leeds programme at Leeds City Council


+44 (0)7900665543