Home - Telltale Research

Human Insights Brought to Life

A values-led consultancy specialising in immersive ethnographic research, cultural insights & brand strategy.

Recent Work

Identifying opportunities for environmentally friendly products

Challenging pseudoscience through human insight & strategic comms

User research to help improve Haringey Council’s website as they transition to a different CMS

VIEW CASE STUDIES

Latest News

A snapshot of our latest activities, Telltale Stories, and insight reports.

MRS awards 2022

We are super proud to be shortlisted for the Market Research Society Award in the Independent Consultants category. Results will be released on the 5th December. Wish us luck!

This year’s awards will celebrate the creativity and resilience of the research sector that kept businesses operating through the pandemic.

UK Conference of Science Journalists 2022

Telltale Research will be speaking at the UK Conference of Science Journalists on 27th September alongside Amil Khan and Rachel Schraer. We will be sharing some of our ethnographic research findings on a project that sought to understand those who have come to believe in conspiracy theories and what can be done about it.

⟵ Click on the image to find out more !

Haringey Council

It was a great opportunity to work with Haringey Council to develop a more user centric approach as they move to a new platform.

⟵ Click on the image to find out more !

Services

At Telltale we combine deep human insight and visual storytelling to deliver compelling narratives that help our clients solve complex problems strategically.

Human Insight

We treat research participants as humans not as test subjects -we listen and try to understand their individual personalities, habits, opinions and experiences by the use of exploratory methods, psychology and empathy.

Social and physical environments play a huge role in understanding behaviour in any given situation. To put what people say into context, we use ethnographic observations.

Behaviour does not exist in a vacuum and neither do our insights. In the analysis of our primary research, we consider sociological theories, as well as relevant socio-cultural, economic and political trends.

Visual Storytelling

We live in an increasingly visually communicative world. Visual communication is simply more fun, engaging and an easy way for the brain to digest information.

So why not communicate research findings in an effective and engaging way that is easy to share with stakeholders both internally and externally?

Along with a strategic report, we use photography and edited video footage to share the true narrative that emerges from the research to convey the findings.

Strategic Consulting

Telltale Research is a multi-disciplinary collective that forms part of a network of 450 researchers worldwide.

We work closely with our clients to understand the context in which the deliverables need to perform and assemble specialists on a project by project basis to tailor the best thinking for every challenge.

Our deliverables combine human insight with business acumen, which enable our clients to move forward strategically and with confidence.

The Telltale Collective

We are a multi-disciplinary collective of senior consultants, who are passionate about using our experience and skills to improve social and environmental causes.

Alex, Anthropologist & Brand Consultant

Alex is the founder of Telltale Research. She is a highly experienced and trusted Consultant who has carried out national and international research projects for some of the world’s biggest brands, governmental institutions and well-known charities.

She specialises in ethnographic research and uses her empathetic nature to deliver deep human and cultural insights. She combines this with creative problem solving and sharp strategic thinking.

Alexandra has a BA in Social Anthropology and Spanish. She is fluent in Danish, English and Spanish.

Antonio, Social Impact Consultant

Antonio has 15 years of experience in the area of migration, social and inclusive economy and organisation development.
He is specialised in evaluating organisations and public institutions’ performances and in supporting them to maximise the social impact and sustainability of their actions.
Antonio is also a documentary photographer, who is keen to tell stories from a visual perspective.
Antonio has a MA at LUISS on Rule of Law, Democracy and Human Rights. He is fluent in Italian, English and French.

Dr. Ian, Psychological Anthropologist

Dr. Ian is a psychological anthropologist who excels at the strategic application of qualitative research. A problem-solver with a deep conceptual toolkit, he has helped to clarify challenges and enhance social impact for a wide variety of businesses, non-profits, and international organizations.

He has worked as a consultant at a global innovation and design firm, and as a researcher at a Washington DC think-tank for public policy communication strategy.

An agile fieldworker and empathic communicator, he enjoys finding meaning in every project, with a subtle sense of humour and a passion for understanding and improving human conditions.

Ian grew up on a farm in Canada, went to school in Italy, worked in southern Africa, and now lives in Toronto.

Kayo, UX & UI Research Consultant

With Japanese roots, a british upbringing and a home in Germany, Kayo works internationally with B2B and B2C clients who need support on market research and UX research and design.

She is passionate about research based design and continues to work across a broad range of industries.

Kayo has a Bsc in Geography at King’s College London and a diploma in UX / UI Design from Cal Arts.

Oliver, Research Consultant

Oliver has over 10 years experience in the market research industry, working with a broad range of high profile consumer brands in his previous role as a Client Manager at YouGov.

He seeks to provide clear and actionable insights through a deep understanding of client audiences.

Oliver holds an MSc in Political Science from Trinity College Dublin and a BA in History from the University of Southampton.

Aranxa, Design & Creative Consultant

Aranxa works on all of our visual output and is a source of creative thinking.

She is dedicated to everything from graphic design, branding & web design, to product photography, video filming & editing. She is currently developing her travel photography with her newly acquired drone: https://www.instagram.com/aranxaesteve/

Aranxa has an MA in Graphic Design, and BA in Industrial Design.

Miki, UX & Design Consultant

Miki has 15 years’ experience in design research and strategy working for a number of international brands such as Sony, Panasonic and NTT.

She is passionate about analysing and improving user experiences and uses design thinking methods to extract actionable insights and generate innovative ideas.

Miki has a BA in Architecture from Tokyo University and MA in Design from Brighton University. She is fluent in English and Japanese.

Zuzanna, Videographer & Podcast Producer

Zuzanna is our go-to person for audio-visual content and capturing beautiful footage on location. She is also co-producing our vlog series, Telltale Stories.

She is interested in social sciences, psychology and digital media and loves travelling, connecting with people, capturing their stories and understanding their point of view: https://www.zuzannaj.com/

Zuzanna Jakubczak, Video Producer, MSc HR Management and Organisational Analysis

Testimonials

“Telltale Research could not have been more professional, careful or thoughtful in their approach to this project. I was stunned by the high level of care put into the research, and it showed in terms of the results. The outcome far exceeded all our expectations. This was entirely due to the painstaking efforts in engaging with participants, selecting them, and drawing the most valuable insights from their words. They kept us informed throughout and hit our brief exactly.”

Angela Saini,
Founder of the Challenging Pseudoscience Group at Royal Institution

“Alexandra and her team are a joy to work with. Nothing is too much trouble, and their working style is very collaborative and flexible. Our project was completed on time and on budget. Their deliverables are to a very high standard and the finding are being used across the organisation from fundraising to operations. Appointing Telltale was a good decisions and we will no doubt work with them again.”

Richard Todman, Strategic Change Manager,
The Prince’s Trust

“Through rigorous secondary and primary research, we uncovered many interesting key insights. We also had the opportunity to try digital ethnography, which enabled us to get a closer feel for our respondents’ lives through videos, photos and online discussions.

Above all, I love their honest heart and positive minds. That’s why they can think positively about a sustainable society. I would definitely like to collaborate with Telltale again!”

Hitomi Kibi,
Panasonic Design London

“The initial design, structure and content for the Digital Inclusion Toolkit was based on the insights and experience of the project team members. For the next phase of development for the Toolkit we knew that we needed additional insight based on robust User Research.

We commissioned Telltale Research to carry out that work and they delivered their findings quickly and effectively based on detailed qualitative and quantitative research. Throughout the process Telltale worked closely with the project team to ensure that their results would directly inform our decisions on the strategic design and development of the Toolkit.”

Jason Tutin,
Leading the 100% Digital Leeds programme at Leeds City Council

“TellTale Research facilitated our research focus groups for a project focusing on energy and transport poverty in the UK. They encouraged the participants to talk freely on-topic and we would consider having their involvement in further research.”

Dr Paul Upham and Dr Mari Martiskainen, Sussex Energy Group, Science Policy Research Unit, University of Sussex Business School.

Contact

We would love to hear from you! Feel free to get in touch using the email address below:

Hello@telltaleresearch.com